Disappointing BMW Prime Service Experience
On July 26, 2025, I brought my vehicle to Borusan Ağaçlı Oto in Ankara for my 2:30 PM appointment, as part of my BMW Prime subscription. This service is prepaid monthly and includes detailed mechanical, electronic, and engine checks. After handing over my vehicle, I was taken to the waiting lounge with a full view of the service area. For one and a half hours, I observed that my car wasn’t even moved or lifted — absolutely no work was performed. Despite this, I was later told that the inspection was “completed” and the car was “ready.” When I questioned this, I was first told that “the key could not be read by the system, so no record was opened.” I then reminded them that I had the exact same key issue at another authorized BMW service last month — yet they completed all the work flawlessly and provided a detailed report at the end. Upon hearing this, the story changed to: “You’re right, our systems have been down since noon today.” This is a clear case of misleading the customer. Instead of being upfront, they tried to cover up the fact that no work was done — wasting my time, money, and trust. I traveled from Kırıkkale to Ankara just for this appointment. I am submitting this complaint not only here, but also to the Consumer Arbitration Board in Turkey. Such a level of dishonesty does not reflect the standards expected from BMW or Borusan. I strongly advise others to be cautious with this service center.
Dear Elbruz U., You can access the surveys by clicking the links in the emails or SMS messages sent to you. Additionally, after logging into your account on our homepage with your password, you can click the 'My Complaints' button from the menu under your profile photo, list your complaints, and then access the survey by clicking the 'Evaluate' button on the right side of the complaint you wish to rate and fill out a survey for. Kind regards, BMW Communication Center
I would like to thank Borusan, especially Ms. Tuğba, for their attention, care, and kind gifts.






