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BMW 520i Price Dropped After Purchase - No Compensation Offered

December 7, 2025 1:09 PM70

I purchased my BMW 520i M Sport Sedan 2025 model from Ankara Borusan on 29.08.2025 for ₺6,493,199.76. From the date I bought the vehicle until today, while almost everything in Turkey has become more expensive, seeing that the sales price of my vehicle has decreased by approximately five percent instead of increasing has caused serious disappointment. Nearly four months have passed and I find it unreasonable that the same vehicle is now being sold for a lower price than what I paid. I noticed this situation on 04.12.2025 when I saw the same vehicle being sold at a lower price in online sales. When I shared this with the dealer after the purchase, I was told that there was a campaign at that time and that there was nothing they could do. However, as a customer who has chosen BMW, who has brand loyalty and has preferred this brand before, I do not find it fair that such a price difference that has arisen in such a short period of time is neither compensated nor properly explained. It does not seem compatible with the premium brand perception that vehicles in this segment, for which we pay high amounts, are subject to discount and campaign policies similar to more affordable brands, without any protection of existing customers. In addition, when I compare the vehicle I bought with the vehicles I used before, I am also dissatisfied in terms of equipment. I live in Ankara, park my car outside and use it in harsh winter conditions. Despite the price I paid, the absence of remote start and steering wheel heating makes me miss my previous Chery Tiggo 8 and even earlier Honda Accord, which offered more comfort in winter conditions. The lack of a sunroof and soft-close (vacuum) doors also pushes this vehicle behind rival brands in the same segment in terms of perceived value and equipment. I request that Borusan consider the price difference that has occurred in this short period between the price I paid and the lower prices offered to customers after me and compensate this gap in some way. At the very least, I expect a fair and customer-oriented approach that protects an existing, loyal customer through a loyalty discount or a similar application and that is in line with the premium segment image that the brand claims to represent.

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