I noticed that many restaurants in my area have a 'Certificate of Excellence' from TripAdvisor displayed. How do businesses earn this certificate?

The Certificate of Excellence recognizes consistent customer service and a positive experience. It's a way for TripAdvisor to highlight companies that consistently deliver high-quality services. Businesses can proudly display this certificate to show their dedication to customer satisfaction and glowing customer reviews.
• Consistently Positive Reviews: A business must have a 4–5-star TripAdvisor rating to qualify. Customer reviews and ratings determine this rating.
• To qualify for the Certificate of Excellence, businesses must have a certain number of reviews. This ensures the rating is based on lots of feedback.
• TripAdvisor evaluates the company's performance over the past year. A restaurant or establishment must maintain positive reviews and ratings during this time to receive the certificate.
• Quality and Quantity: The award considers review quantity and quality as well as average rating. To get the certificate, a restaurant needs many positive reviews.
• Response to Reviews: Businesses should respond to positive and negative reviews. Customer satisfaction can be shown by responding to reviews, even negative ones.
• No Major Violations: TripAdvisor may also check for major review guidelines violations. Fake reviews and rating manipulation are examples.
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