Brand Overview: TWIX
TWIX is a globally recognized confectionery brand famous for its twin chocolate-covered biscuit bars layered with caramel. First introduced in the United Kingdom in 1967, the brand is owned and manufactured by Mars, Incorporated through its Mars Wrigley division.
Contact Info
Customer Support Email: TWIX does not provide a direct, public consumer support email address; digital customer service inquiries are submitted through the official contact form on the Mars or TWIX website.
Phone Number: 1-800-551-0907 (Mars Wrigley Consumer Care)
Industry and Operations
TWIX operates in the confectionery and packaged food industry. Distributed worldwide across supermarkets, convenience stores, discount retailers, and e-commerce platforms, the brand produces packaged chocolate snacks across a variety of flavors and form factors:
- Classic Biscuit Bars: Twin-finger bars made of a shortbread biscuit topped with caramel and encased in milk chocolate.
- Flavor Variations: Alternative flavor options including Salted Caramel, Cookies and Creme, White Chocolate, and Dark Chocolate.
- Portion Formats: Multi-packs, Single packs, Share Size, Minis, and Fun Size options.
- Cross-Category Products: Brand extensions including TWIX ice cream bars, baking inclusions, spreads, and specialty seasonal items.
User Sentiment
Consumer feedback surrounding TWIX highlights notable dissatisfaction regarding product consistency, changes in size, and manufacturing defects encountered after purchase.
- Shrinkflation and Sizing: Many consumers express frustration over smaller bar sizes and reduced product weight alongside unchanged or rising retail prices.
- Freshness and Texture Defects: Buyers frequently report receiving stale, overly dry biscuits, hardened caramel, or chocolate exhibiting white bloom due to storage and transit temperature issues.
- Broken Bars: A common complaint involves opening sealed wrappers to find fractured or crushed chocolate bars before consumption.
- Packaging and Seal Failures: Some users note compromised packaging seals, which lead to lost crispness or dried-out fillings.
- Recipe and Flavor Discrepancies: Long-time consumers often mention perceived alterations in taste, noting either less caramel filling or a sweeter, less creamy chocolate coating compared to past formulations.
Share Your Experience
If you’ve experienced issues with TWIX, you’re not alone. Share your experience or file a complaint on Xolvie to let your voice be heard.