I ordered Burberry perfume online but it smells off, how do I verify authenticity?

Start by checking the seller—Burberry states authenticity is guaranteed only if you buy directly from Burberry.com, Burberry boutiques, or authorised retailers like Sephora or Nordstrom.

If your order came from a marketplace or third-party site, ask the seller for an original invoice or proof of authorised distribution.

Examine the packaging: genuine Burberry perfumes have tightly sealed cellophane, precise printing, and batch codes stamped on both the box and bottle. A missing or mismatched batch code is a major warning sign.

Inspect the fragrance itself—authentic Burberry scents are consistent in color and last several hours on the skin, while counterfeits may appear cloudy, fade quickly, or smell chemical. If the scent feels “off” compared to store testers, that’s suspicious.