Rimmel London lipstick shade looked different than advertised, how do I choose right?

Rimmel London lipsticks often look different on your lips in real life than they do in pictures because of the setting and how the lipstick color works with your skin.

Lighting and different screens can make things look like they have more or less color, or make them look lighter or darker than they really are.

To pick the right lipstick color next time, figure out your skin tone and undertone (cool, warm, neutral) first, so you can use colors that look good on your face.

Before you buy, it's less of a surprise if you look at swatches on models with the same skin tone, use virtual try-on tools, or test in natural light.

Looking at reviews and how the color looks on real customers helps you set realistic standards.

Also, picking finishes that match your style (matte, creamy, glossy) changes the way it looks in the end.