Brand Overview: Rexona
Rexona is a global antiperspirant and deodorant brand owned by the multinational consumer goods company, Unilever. The brand was originally founded in Australia in 1908 by Alice Sheffer and was later acquired by the company that would become Unilever in the 1930s. Today, it is recognized worldwide and is marketed under various names depending on the region, including Degree, Sure, and Shield.
Contact Info
Because Rexona is managed globally by Unilever, customer support is handled on a regional basis. There is no single worldwide customer service email or phone number for the brand.
- Email: Regional Unilever consumer care addresses are used depending on your country (for example, [email protected]), or users must submit inquiries via regional contact forms on local Rexona websites.
- Phone: Support phone numbers vary by location. Examples include 1800 061 027 for Australia and 0860 572 861 for South Africa. If your region is not listed, you will need to check your local Unilever portal.
Industry and Operations
Rexona operates in the personal care and consumer goods industry, specializing in daily hygiene and body odor prevention. The brand focuses on helping consumers stay fresh and confident during physical movement and daily activities.
- Antiperspirants and Deodorants: Offers a vast array of sweat-protection products tailored specifically for men, women, and teens.
- Product Formats: Manufactures its formulas in multiple formats, including aerosol sprays, roll-on liquids, solid sticks, and clinical creams.
- Specialized Technology: Known for integrating proprietary formulas like MotionSense technology, which uses microcapsules to release fragrance in response to body movement.
User Sentiment
While Rexona is one of the highest-selling personal care brands globally, some consumers have expressed dissatisfaction with specific aspects of the products and their packaging. Common user complaints often focus on skin sensitivity, fabric damage, and applicator defects.
- Skin Irritation and Allergies: A frequent complaint involves users developing underarm rashes, severe itching, redness, or painful cysts after applying certain deodorant formulas.
- Clothing Stains: Many users report that the antiperspirant leaves stubborn white marks on dark clothing or dark stains on lighter fabrics that are difficult to wash out.
- Packaging and Applicator Malfunctions: Consumers often experience mechanical issues, such as roll-on bottles with excessively tight rollerballs that refuse to dispense the liquid, or aerosol spray nozzles that break easily.
- Effectiveness and Longevity: Despite the brand's long-lasting protection claims, some users feel the antiperspirant wears off too quickly, particularly during intense physical activity or in hot weather.
Share Your Experience
If you have experienced issues with Rexona, you are not alone. Share your experience or file a complaint on Xolvie to let your voice be heard.