Brand Overview: Brubank
Brubank (operated by Brubank S.A.U.) is a leading Argentine neobank and financial technology company. Founded in 2017 by Juan Bruchou, a former CEO of Citibank Argentina, it obtained its banking license from the Central Bank of the Argentine Republic (BCRA) in 2018. It operates as the country's first 100% digital bank, offering branchless financial services directly through its mobile applications.
Contact Info
Customer Support Email: [email protected]
Phone Number: +54 (011) 5275-0640 (Financial user assistance phone line in Argentina). Primary day-to-day customer support is primarily conducted through the 24/7 in-app chat.
Industry and Operations
Brubank operates within the digital banking and fintech sectors, offering a complete branchless mobile banking ecosystem to individual and corporate clients in Argentina.
- Digital Bank Accounts: Free savings accounts denominated in Argentine Pesos (ARS) and US Dollars (USD).
- Payment Cards: International Visa debit and credit cards (both virtual and physical) compatible with digital wallets and contact-free payments.
- Foreign Currency & Investments: Currency exchange including MEP Dollar transactions, fixed-term deposits (plazos fijos), CEDEARs, and common investment funds.
- Payments and Transfers: Interbank transfers, QR-code payment scanning, automatic service and utility bill payments, and transportation card recharges.
- Financing: Personal loans, salary advances, and installment payment financing on purchases.
- Salary & Premium Accounts: Payroll management accounts and the BruPlus subscription tier offering preferential investment rates and elevated support.
User Sentiment
While Brubank is widely recognized for simplifying digital banking in Argentina, customer sentiment across public review channels and consumer complaint portals reveals recurring friction regarding customer service response times, sudden account blocks, and technical instability.
- Slow and Automated Customer Support: Users frequently report difficulty connecting with human representatives, expressing frustration over repetitive automated chatbots and delayed responses during urgent situations.
- Account Freezes and Access Blocks: Customers report unexpected blocks on accounts or restricted access to funds following transfers, device changes, or routine security checks, often requiring lengthy verification processes to resolve.
- App Glitches and Login Failures: Complaints highlight technical errors following updates, including app crashes, biometric and Face ID authentication errors, and temporary lockouts.
- Transfer and Balance Delays: A notable number of users face delays when receiving transfers from other financial institutions or digital wallets, leading to concerns about missing funds.
- Card Fraud and Dispute Handling: Several consumers cite difficulties disputing unrecognized or fraudulent transactions on their Visa debit or credit cards, noting long investigation timelines.
- Obstacles with Account Closure: Users have reported challenges when trying to cancel services or close their accounts permanently through the app interface.
Share Your Experience
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