Arro Finance (operated by ArroFi Inc.) is an American financial technology company focused on credit building and financial education. Founded in 2021 by Ryan Duitch and Luke Pelullo, the Los Angeles-based platform provides alternative credit options and budgeting tools designed to help consumers establish or rebuild their credit profile without traditional credit scoring obstacles.
Contact Info
Customer support for the brand is primarily handled through digital channels:
- Customer Support Email: [email protected]
- Phone Number: Arro Finance does not have an official, publicly advertised customer service phone number for live user support. While a corporate registration number (+1 818-642-8078) appears on app store developer listings, all general customer inquiries and card disputes are handled via email and the in-app support center.
Industry and Operations
Arro Finance operates within the financial technology and consumer lending sectors. The platform pairs a mobile financial wellness app with an unsecured credit card issued by Community Federal Savings Bank (CFSB).
- Unsecured Credit Builder Card: Offers starter credit lines without requiring an upfront security deposit or conducting a hard credit inquiry during application.
- Gamified Credit Increases: Allows cardholders to increase their credit limit by completing in-app educational modules, personal finance quizzes, and maintaining timely payments.
- Credit Bureau Reporting: Reports payment activity to all three major credit bureaus (Equifax, Experian, and TransUnion) to assist users in building a credit history.
- AI Money Coach & Budgeting: Features an integrated AI assistant named Artie along with account tracking tools to monitor spending, manage budgets, and encourage positive financial habits.
- Cash Back Incentives: Provides cash back rewards on everyday spending categories like groceries and gas.
User Sentiment
Overall user sentiment regarding Arro Finance is mixed to critical. While consumers often praise the accessible concept of an unsecured card without a hard credit pull, many users report significant frustration regarding ongoing account costs, credit bureau reporting issues, and customer service availability.
- Customer Service Inaccessibility: A common grievance is the lack of live phone support, with users citing long response times over email and difficulty getting beyond automated AI replies.
- High Fees Relative to Starting Limits: Cardholders frequently complain about annual or monthly membership charges, noting that the fee structure is excessive relative to small initial credit limits.
- Account Closure Obstacles: Several consumers report challenges when attempting to cancel memberships or close accounts, occasionally experiencing continued billing after requesting closure.
- Credit Limit Increase Stagnation: Many users note technical issues where completed educational lessons did not unlock promised credit limit increases or where credit line increase programs were paused without clear notification.
- Credit Reporting Discrepancies: Some users report inaccurate credit limit reporting or delayed reporting to credit bureaus, which they state caused unexpected drops in their credit scores.
- Transaction Declines and Account Freezes: Cardholders express frustration with unexpected card declines during routine purchases or sudden account holds that are slow to be resolved.
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