To get correct shade matching, MAC pro artists use a mix of tools they find in-store, online, and professional methods.
MAC's Foundation Shade Finder is an important internal tool because it helps you find your undertone (for example, W, NW, N, NC, or C) and depth (using a numbering system), so you can match your skin tone to your undertone before you choose a finish or formula.
On MAC's "Shade Matcher" platforms, they also use virtual try-on technology that lets customers see shades through a live camera in neutral lighting. This helps cut down on mismatches caused by lighting or device screens.
Professionals usually test shades on the jawline (not the wrist), watch how they change over 10 to 15 minutes, compare them in natural light if possible, and ask the customer what other types of shades they wear to cross-reference.
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I Face Wrong Shade Issue With My MAC Studio Radiance Foundation Purchase

On September 28, 2025, I visited the Mac Cosmetics store at Kapasite Mall to purchase a foundation from the Studio Radiance series. Since I couldn’t remember my exact shade number, I asked the staff to check my previous purchase records. I specifically mentioned that I was very happy with my previou...
I Face Wrong Shade Issue With My MAC Cosmetics Foundation Purchase
Three days ago, I purchased a foundation worth around ₺1,500 from a Mac Cosmetics store. During the purchase, the store associate barely assisted me — they were in a hurry and ended up giving me the wrong shade that doesn’t match my skin tone. I went to the Kentpark store to request an exchange, but...
