Brand Overview: GHOST
GHOST (also known as GHOST Lifestyle) is a lifestyle sports nutrition and functional beverage brand founded in 2016 by Dan Lourenco and Ryan Hughes. Headquartered in Henderson, Nevada, the company gained widespread prominence through licensed flavor partnerships with major confectionery brands and full-disclosure supplement labels. In late 2024, beverage company Keurig Dr Pepper entered into an agreement to acquire majority ownership of the brand.
Contact Info
Email: [email protected]
Phone: +1 (844) 446-7888
Industry and Operations
GHOST operates in the sports nutrition, energy beverage, and lifestyle apparel sectors. The company sells products globally through its direct-to-consumer e-commerce website, mobile app, and authorized third-party retail partners such as specialty supplement stores, supermarkets, and convenience stores.
- Functional Beverages: Ready-to-drink canned energy and hydration drinks featuring licensed candy and snack flavors.
- Sports Nutrition Supplements: Powdered workout formulas, including pre-workouts, whey and plant protein, branched-chain amino acids (BCAAs), greens, and hydration sticks.
- Apparel and Accessories: Branded gym wear, lifestyle streetwear, shaker bottles, and limited-edition merchandise.
User Sentiment
While the brand has a large following, consumer feedback across review platforms, forums, and complaint sites highlights recurring friction around order fulfillment, rigid post-purchase policies, and customer support responsiveness.
- Shipping Delays and Missing Items: Shoppers report extended fulfillment times during product drops and seasonal sales, along with occasional instances of incomplete orders or broken cans during transit.
- Strict Return Terms: Consumers frequently express frustration with return limitations, including a short 15-day return window, customer-paid return shipping fees, and non-returnable policies on ready-to-drink beverages and sale items.
- Support Accessibility: Reviewers cite communication bottlenecks, reporting delays in email responses and difficulty getting order issues resolved quickly through automated support channels.
- Mobile App and Account Bugs: Users report technical glitches with the mobile application, including login errors, account lockout issues, and checkout problems during limited-time promotions.
- Flavor and Sweetness Criticisms: Some customers note that select candy-licensed flavors can be excessively sweet, artificial, or difficult to mix cleanly compared to standard supplement options.
Share Your Experience
If you’ve experienced issues with GHOST, you’re not alone. Share your experience or file a complaint on Xolvie to let your voice be heard.