Brand Overview: https://www.shoedazzle.com/
ShoeDazzle is an online footwear and fashion retailer that operates primarily on a personalized, monthly subscription model. Founded in 2009 by Kim Kardashian, Brian Lee, Robert Shapiro, and MJ Eng, the company was acquired in 2013 by JustFab Inc. and operates under the parent company TechStyle Fashion Group (TFG Holding, Inc.).
Contact Info
Customer Support Phone Number: 1-888-970-8966 (Available 24/7)
Alternative Phone Number: 1-855-666-0866
Customer Support Email: ShoeDazzle does not provide a direct general customer service email address to the public. Inquiries and assistance are handled primarily through their 24/7 live chat service on the website or via their toll-free phone number.
Industry and Operations
ShoeDazzle operates in the e-commerce fashion and footwear industry. The company offers a broad catalog of women's fashion items through a combination of traditional retail purchasing and an optional recurring VIP membership program.
- Footwear: High heels, boots, booties, sandals, flats, wedges, and sneakers.
- Apparel and Accessories: Casual and trendy clothing, handbags, jewelry, and styling accessories.
- VIP Membership Model: A subscription program where members receive discounted pricing and curated showrooms each month. Members must either purchase an item or select the "Skip the Month" option between the 1st and 5th of each month, or a recurring charge (typically $49.95) is billed to their payment method and issued as a store credit.
User Sentiment
Consumer feedback for ShoeDazzle is largely dominated by dissatisfaction surrounding its billing practices and subscription mechanics. While some customers seek out the platform for affordable, trendy styles, a substantial portion of customer feedback centers on membership-related frustrations, cancellation roadblocks, and difficulty getting refunds.
- Unexpected Recurring Charges: Many shoppers report being enrolled in the monthly VIP membership unintentionally during checkout and being surprised by recurring monthly fees.
- Difficulties with the "Skip the Month" Requirement: Customers frequently complain about missing the narrow 5-day window each month, resulting in automatic charges for account credits.
- Cancellation Complications: Users report persistent difficulties canceling memberships online or over the phone, with some claiming charges continued after cancellation requests were made.
- Expiring Store Credits: Complaints often mention accumulated VIP credits expiring or being forfeited without sufficient warning or flexibility to redeem them.
- Quality and Sizing Discrepancies: Reviewers frequently note that shoe materials, durability, and sizing are inconsistent compared to images and descriptions displayed on the website.
- Restrictive Return Policies: Customers report complications when returning or exchanging items, particularly when purchases involve promotional discounts or membership credits.
Share Your Experience
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