I am writing to raise a concern regarding what I see as excessive shrinkflation and price gouging with Sensodyne toothpaste sold at Costco in Ottawa, Ontario, Canada. On January 6, 2026, I purchased a Sensodyne 5‑pack at Costco and noticed that the package size has been reduced by about 50%, while the price has increased by roughly 85%. I consider this combination of drastic shrinkage and sharp price increase to be an unfair practice toward consumers, especially when it appears to be driven purely by corporate gains rather than any transparent, justified cost increase. I have already contacted Costco Customer Feedback by email tonight, and this complaint is a direct follow‑up aimed at putting a clear spotlight on this issue specifically with Sensodyne. I also have the receipt and can provide the exact previous and current prices and sizes if needed. I request that Sensodyne address this excessive gouging, review the pricing and packaging strategy for these products sold at Costco, and provide a transparent explanation and corrective action so that consumers are not penalized through hidden shrinkflation combined with steep price hikes.
Last week, I purchased a Sensodyne toothpaste, only to find that the packaging is extremely misleading. From the outside, the product appears to be larger in size, but once opened, the amount of toothpaste inside is far less than expected. The design gives the impression that you're getting more pro...
I purchased Sensodyne Sensitivity + Gum Toothpaste from Migros. Normally, I use another brand, but since it wasn’t available in the store and I thought Sensodyne would be a good choice, I decided to try it. After using this product for about two weeks, I developed a sore inside my mouth, especially ...
Just a week ago, I bought the Sensodyne toothpaste shown in the attached photo, and not long after I started using it, I developed painful sores in my mouth and on my tongue. At first, I didn’t suspect the toothpaste at all. But once I stopped using it, the symptoms began to gradually improve, which...
Yesterday, I purchased a twin pack of Sensodyne toothpaste from a wholesale market. Believing it was an excellent bargain, I was thrilled to return home and put it to use. Surprisingly, when I opened the package, I discovered that half of it was completely empty! They went to great lengths to color ...
I bought Sensodyne toothpaste thinking it would be a healthy change and a trusted upgrade. But after just three days of use, it caused painful blister...
Comments