LiveScore Now Charges £9.99 Unless I Share My Data

For years, I've used LiveScore to swiftly and simply check football scores. But today, when I tried to check the live scores like I always do, I got a popup suggesting I had to pay £9.99 unless I agreed to let them use my data for targeted ads. Are you serious? That doesn't seem right. I appreciate that apps need to generate money, but letting customers choose between paying to see scores or giving up their personal information is just wrong. No, thank you. It's really disheartening, especially because I've been a loyal customer for so long. I've previously found other free apps and websites that provide live scores without all this junk.