Brand Overview: Lifeplus
Lifeplus (operating legally under Lifeplus International and Eurark LLC) is a global direct-selling company specializing in nutritional supplements and personal care products. Founded in 1992 by pharmacist Bob Lemon and Dr. William T. Evans, the company is headquartered in Batesville, Arkansas, with major international operational facilities located in the United Kingdom.
Contact Info
Customer Support Email: [email protected] (United States) / [email protected] (Europe and International)
Customer Support Phone Number: +1 800-572-8446 (US Toll-Free), (870) 698-2311 (US Headquarters), or +44 1480 22 4600 (International)
Industry and Operations
Lifeplus operates in the health, wellness, and personal care industries. The brand manufactures and distributes products through an e-commerce platform and a referral marketing network, allowing independent associates and members to recommend products and earn commissions.
- Dietary Supplements: Multivitamins, antioxidant blends, digestive enzymes, and targeted wellness formulations.
- Sports and Fitness Nutrition: Protein powders, energy boosters, and workout recovery formulas.
- Personal Care and Skincare: Botanical-based cleansers, moisturizers, dental care, and hair care items.
- Autoship Subscription Services: The Automatic Shipping Advantage Programme (ASAP), which allows customers to schedule recurring monthly deliveries.
User Sentiment
User sentiment regarding Lifeplus is often critical of its direct-sales distribution model, recurring billing programs, and product pricing structure, with consumers and independent distributors frequently raising concerns across review boards and consumer forums.
- Subscription and Auto-Ship Issues: Difficulties modifying, pausing, or canceling recurring orders under the Automatic Shipping Advantage Programme (ASAP), occasionally resulting in unwanted repeat shipments and unauthorized card charges.
- Aggressive Marketing Practices: Complaints regarding persistent pressure tactics used by independent referral distributors to recruit new members or push high-cost product bundles.
- High Pricing: Customer frustration with premium pricing for supplements and wellness products compared to equivalent alternatives available in standard retail stores.
- Refund and Return Delays: Complicated procedures for returning opened or unwanted products, accompanied by slow turnaround times for processing refunds.
- Customer Service Responsiveness: Long wait times and difficulty reaching representatives to resolve disputed charges or account maintenance requests.
Share Your Experience
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