Brand Overview: Adore Me
Adore Me is a direct-to-consumer intimate apparel brand founded in 2011 by Morgan Hermand-Waiche. Headquartered in New York, the company was acquired by Victoria's Secret & Co. to expand its digital-first, size-inclusive lingerie offerings.
Contact Info
Customer Support Email: [email protected]
Customer Support Phone Number: +1 (800) 433-2367
Industry and Operations
Adore Me operates in the e-commerce and retail fashion industry, specializing in extended-size lingerie and everyday essentials. The company operates on both a standard direct purchase system and a recurring monthly VIP subscription model.
- Product Range: Bras, panties, lingerie sets, loungewear, sleepwear, activewear, and swimwear.
- VIP Membership Program: A subscription service that provides members with discounted pricing, early access, and styling perks, requiring users to either make a purchase or choose to skip the month to avoid automatic billing converted into store credits.
- Sales Channels: Online direct-to-consumer sales via its official website and mobile application, complemented by selected wholesale collaborations.
User Sentiment
Consumer sentiment around Adore Me shows persistent dissatisfaction stemming primarily from the brand's subscription mechanics, billing practices, and customer care responsiveness.
- Unexpected Subscription Enrollment: Many consumers report unknowingly enrolling in the monthly VIP membership at checkout while attempting to claim discounted introductory prices.
- Automatic Monthly Charges: Users frequently complain about recurring monthly charges if they miss the window to "skip the month," resulting in accrued store credit rather than cash refunds.
- Cancellation Difficulties: Customers describe multi-step, cumbersome processes when attempting to terminate their VIP memberships or disconnect their stored payment details.
- Return and Refund Complications: A significant volume of complaints highlights delayed processing times for returned merchandise and disputes over whether refunds are issued as original payment or non-transferable store credit.
- Sizing and Quality Discrepancies: Buyers report inconsistent sizing across bra styles and issues with garment durability, such as underwires or lace tearing prematurely.
- Customer Service Availability: Users cite long wait times on phone lines, slow email turnarounds, and difficulties getting billing disputes resolved quickly.
Share Your Experience
If you have experienced issues with Adore Me, you are not alone. Share your experience or file a complaint on Xolvie to let your voice be heard and help other consumers make informed choices.