I'm trying to be more energy-efficient in my laundry routine. How does Tide perform in cold water washes?

Tide detergent cleans well in cold water washed at 60°F or 15°C. Tide's advanced cleaning enzymes and technologies break down dirt and stains without hot water, making it ideal for energy-efficient laundry.

According to the U.S. Department of Energy, washing clothes in cold water can save a typical household $50 per year on energy bills.

Tide promotes cold water washing through its #TurnToCold campaign due to its environmental benefits. They optimize their detergents for cold water performance so consumers can choose eco-friendly options without compromising cleaning efficacy.

Pre-treating stubborn stains with a cold water stain remover can boost Tide's cold water wash performance.

Choose the right cold water wash cycle on your washing machine and use Tide detergent as directed to optimize results.

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