I saw a Gap dress but I'm unsure if I should buy it now or wait for a potential sale. How often do they have sales?

Gap frequently holds sales throughout the year, making it a viable strategy to wait for a possible sale before purchasing the dress you're interested in.

Gap's sales cycle typically includes seasonal events such as the Spring Sale (March/April), Summer Sale (May/June), Back-to-School Sale (July/August), Fall Sale (September/October), and Holiday Sale (November/December), which frequently coincide with major shopping events like Black Friday and Cyber Monday.

Furthermore, Gap occasionally hosts GapCash events in which customers can earn store credit for their purchases, providing additional opportunities for savings. Clearance events are also common, with discounted items available both online and in-store all year.

While it is difficult to predict the exact timing of sales for the specific dress you are interested in, understanding Gap's historical sales patterns can help you make an informed decision.