IL MAKIAGE is a technology-focused direct-to-consumer beauty and cosmetics brand originally founded in 1972 by Ilana Harkavi and relaunched in 2018 by Oran Holtzman and Shiran Holtzman-Erel. The brand is owned by the consumer-tech company ODDITY Tech Ltd. (operating as IM Pro Makeup NY LP) and is widely recognized for incorporating proprietary machine learning and algorithmic matching tools into online makeup shopping.
Contact Info
Customer Support Email: [email protected]
Phone Number: No official customer service phone number is publicly provided by the brand. Customer service inquiries are managed exclusively through email and online chat via the official website.
Industry and Operations
IL MAKIAGE operates within the digital beauty and e-commerce cosmetics industry. The company centers its direct-to-consumer business model around proprietary artificial intelligence, including shade-matching algorithms designed to help consumers select complexion products remotely.
- Complexion Cosmetics: Liquid foundations, concealers, primers, contours, and setting powders.
- Eye and Lip Makeup: Mascaras, eyeliners, brow products, lipsticks, and lip glosses.
- Application Tools: Makeup brushes, blending sponges, and applicators.
- Business Model: E-commerce direct sales driven by a signature "Try Before You Buy" trial program and recurring auto-replenishment subscription services.
User Sentiment
Consumer feedback across independent review boards and consumer watchdog forums shows widespread dissatisfaction regarding subscription practices, billing terms, and returns.
- Trial Charges and Billing Confusion: Users frequently report unexpected full-price charges following the "Try Before You Buy" trial period, often caused by strict return timeframes or misunderstandings regarding payment authorization holds.
- Unintended Auto-Replenishment Subscriptions: A substantial number of complaints involve shoppers unknowingly getting enrolled in recurring auto-delivery programs, resulting in unauthorized repeat charges for items they did not intend to reorder.
- AI Shade Inaccuracies: Many buyers complain that the foundation shade recommended by the online quiz does not match their skin tone, with multiple reports of formulas oxidizing or turning orange after application.
- Lack of Direct Phone Support: Shoppers often express frustration over the inability to reach a live representative by phone, noting delays and generic automated responses when communicating through email.
- Return and Refund Complications: Customers frequently cite difficulties navigating the online return portal, returning items before trial deadlines expire, and obtaining timely refunds.
Share Your Experience
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