I find the Swagbucks system a bit confusing and need to understand how Swagbucks makes money to keep its rewards program going.

Swagbucks generates revenue through a variety of strategies, including:
Swagbucks works with retailers to provide its members with cashback and other rewards when they make purchases through the platform. The company receives a commission from retailers for each transaction completed through Swagbucks.
Swagbucks makes advertising space available on its website and mobile app. Advertisers pay Swagbucks to show their ads to its user base.
Swagbucks collects information about its members, such as demographics, interests, and shopping habits. This information is then sold to third-party entities, allowing them to tailor their marketing efforts.
Swagbucks uses the proceeds from these sources to compensate members for completing tasks such as surveys, video watching, and online shopping. Furthermore, these funds help Swagbucks cover operational costs and generate profits.