I've just realized that the bra I purchased tonight from a nearby Victoria's Secret store is significantly cheaper online. How can I get a price match?

Despite their customer service page's claim, Victoria's Secret does not match prices in-store. You have a few options if you find the same item cheaper online after buying it from a local Victoria's Secret store:

If the bra is unworn and still has tags, you can return it to Victoria's Secret with your receipt. This will give you a full refund and let you buy the bra online at a lower price. See Victoria's Secret's return policy.

Explain the situation to Victoria's Secret customer service. As a gesture of goodwill, they may offer a store credit or one-time discount for a future purchase instead of a price match. Their website has contact information for help.

Don't hesitate to provide additional details or insights in the comments or file your complaint.